Studio 418 / Sedagraphy

In 2017, Sedagraphy was established with an innovative product concept that merges art and technology to capture life’s precious moments as exquisite art pieces. As a team of four entrepreneurs, I led the visual team, overseeing the creation of our products and spearheading our social media efforts to engage our community through diverse content production methods. In 2020, we underwent a rebranding process and changed our name to 418 Studio to refresh our visual identity and expand our services.

• Developed and launched the brand’s visual identity, including a logo, color palette, and typography that resonated with the target audience.
• Produced portrait illustrations, photo montages, and video edits for clients using the brand’s unique style, resulting in positive client feedback and increased customer loyalty.
• Designed and produced multimedia materials for digital and print media, such as a series of engaging social media posts, a visually appealing website redesign, and an animated explainer, resulting in a +30k increase in the brand’s community on social media and increased website traffic and conversions.
• Mentored and coached several junior designers, resulting in their growth and development as designers and receiving positive feedback from them.
• Managed multiple projects simultaneously, effectively prioritized tasks, and delivered high-quality results on time.
• Collaborated with marketing, product, and development teams to develop and implement successful marketing campaigns
• Stayed up-to-date with industry trends, proactively identified and recommended new design strategies, tools, and technologies, resulting in improved design processes and increased efficiency.
• Conducted user research and created user personas to better understand the target audience, leading to the development of more relevant and impactful design solutions and resulting in a major increase in customer satisfaction and engagement.